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 Advertisement evaluation

If you want to succeed on the internet, it is necessary to evaluate their investments. Without re-evaluation of the "spend money".

For our clients we offer this service for free because we are confident a positive result of our work.

As a first thing for every client is that he set Google Analytics - one of the best tools for monitoring the activities of visitors.

What Google Analytics can do?

It takes a lot, pick a few key things:

  • Number of website visitors.
  • Where visitors come from (from the ad, the search engine from another site directly by typing the URL address ...)
  • What the phrases visitors come from search engines (on which the word / phrase found your site)
  • Time on site (ie how many seconds or minutes at the visitor left)
  • Bounce rate (ie, who came to the site and just barely went away)
  • Conversion rate (how many visitors the action was taken, we demand - for example, purchased)
  • ... and many others

And all this in clear graphs and tables.

For example, you can use Google Analytics to find out:

  • Of the pages or the ads come, visitors who buy the most (ie where to invest)
  • What is the difference between the amount spent on advertising and the real benefits (how much money they spend the people who came from a particular ad)
  • Long-term course of all indicators

 

News

Introduction to Facebook - its practical exploitation for individuals and companies | 14.07.2010

Jana Trojanová – Presentation about these days’ phenomena, social network Facebook, its introduction and demonstration of network’s practical exploitation for individuals and companies. The presentation addresses beginners as well as experienced marketers using networking for company advertisement.

Tips for a quality web – part five. Write rewievs to offered products. | 14.07.2010

Jakub Mašek – The evaluation of own products is an important part of the marketing, therefore it is important to present the product reviews on your web pages to the customers. Reviews describing new products (services), or an update of old products should not be missing on your web page!

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