"You can choose to be a victim or a creator."

About me

Since 2002, I have been actively involved in online marketing. I was the sales director for Centrum.cz, Mladá fronta a.s. and Mediatel.sk. Since 2015, I have been the CEO and co-owner of digital agency Effectix.com. I give lectures at universities and in various university associations such as Click it, and support student internships in our agencies in Prague and Bratislava.

For three years in a row, I have successfully held my position as a Google Trainer. I also work with Impact Hub Prague as a mentor, where I am in charge of the following areas: business development, strategic online marketing, sales and crisis management. In addition, I am also a member of Mastermindclub.cz., where I share my know-how through podcasts.


Business strategist

10 years

Online marketing

18 years


18 years


4 years

Crisis management

6 years

Google Trainer

3 years