Michal Horňák

As the COO of Effectix, I’m responsible for the smooth operation of the agency, its growth, innovation, and the development of our media buying services. My goal is to ensure our work is not only effective but also aligned with the latest marketing trends.

Beyond day-to-day operations, I focus on advancing our video-first approach and brandformance marketing — the synergy of brand building and performance campaigns. I believe the future of marketing lies in the smart integration of content, data, and technology.

My work includes optimizing processes, increasing team efficiency, and developing new business opportunities. I closely monitor technological trends and implement innovations that help elevate our clients’ businesses. At the same time, I prioritize strong leadership, talent development, and building long-term relationships with partners and clients.

In the fast-paced world of digital marketing, the ability to adapt quickly is essential. That’s why I constantly strive to grow — both personally and professionally — while helping our agency evolve toward greater creativity, professionalism, and technological excellence.